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Dr. Ir. Muliyati,MM Pengarang

The development of the internet in the industrial revolution era is increasingly advancing so that advances in information technology are increasingly global which causes changes in consumer behavior in meeting their needs. Consumers expect excellent service through online marketing via the internet that can be accessed easily. Consumers always want comfort and convenience in owning and consuming a product. Information on advertising a product through the internet is easy and fast in accessing a desired product. Companies in the industrial revolution era can no longer rely on traditional marketing that has been done so far. In increasing the number of sales of a product, it is done through promotion using advertising so that the wider community can find out. This system can help companies increase sales and profits. The purpose of this study is to determine whether online marketing programs can influence purchasing decisions for a product.